{"title":"Mascara","description":"\u003ca href=\"\/blogs\/news\/tear-proof-mascara-vs-cry-baby-mascara-which-ones-right-for-you\" style=\"\n     display: inline-block;\n     padding: 14px 24px;\n     background-color: #000000;\n     color: #ffffff;\n     text-decoration: none;\n     font-size: 16px;\n     font-weight: 600;\n     border-radius: 4px;\n     text-align: center;\n   \"\u003e\n  Which Mascara Is Right for You?\n\u003c\/a\u003e\n\u003cbr\u003e\u003cbr\u003e\n\u003cp\u003eDid you know P.Louise does mascara? Not just any mascara, but ones with the cutest packaging and unbeatable performance. Our mascaras include formulas that are waterproof, lash-growing, and designed to give you longer, fuller, and thicker lashes. Get ready to flutter those lashes like never before babe!\u003c\/p\u003e","products":[{"product_id":"p-louise-tearproof-mascara","title":"Tearproof Performance Mascara 10g","description":"\u003cp\u003eIntroducing the P.Louise Tearproof Mascara: your ultimate ticket to drama-free, show-stopping lashes 24\/7.\u003c\/p\u003e\n\u003cp\u003eOur Tearproof Performance Mascara is a water-resistant, smudge-proof, volumising mascara designed to lift, separate, lengthen and build definition on natural lashes.\u003c\/p\u003e\n\u003cp\u003eEngineered with an ultra-flexible gel emulsion formula and high-intensity pigments, this mascara locks in a rich colour payoff that is strictly flake-free and water-resistant for up to 24 hours. Formulated with a powerhouse blend of premium plant waxes, it smooths, conditions and builds instant, lightweight volume from root to tip without a single clump in sight.\u003c\/p\u003e\n\u003cp\u003eThe custom dual-sided wand puts you in total control. Use the long, arched side to effortlessly lift and stretch every single lash, then flip to the short bristle side to hug those hard-to-reach areas and dial up the intensity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e🩷 Why You’ll Love It:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cb\u003e24-Hour Locked-In Wear:\u003c\/b\u003e Powered by advanced film-formers to deliver a water-resistant, smudge-proof barrier that defies sweat and tears.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eVolumising Wax Blend:\u003c\/b\u003e Infused with Carnauba and Candelilla waxes to condition lashes while delivering smooth, buildable texture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDual-Sided Precision Wand:\u003c\/b\u003e Designed to separate, lift, and volumise with expert accuracy.\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eDeeply Saturated Payoff:\u003c\/b\u003e Packed with rich iron oxides for maximum depth and an intensely dramatic gaze.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003e3 Shades Available:\u003c\/b\u003e\u003cbr\u003e\u003cstrong\u003eBlack\u003c\/strong\u003e - deepest, most dramatic option for intense definition.\u003cbr\u003e\u003cstrong\u003eRich Brown \u003c\/strong\u003e- deeper brown for a softer alternative to black while still giving noticeable definition.\u003cbr\u003e\u003cstrong\u003eSoft Brown\u003c\/strong\u003e - softer, more natural-looking definition.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e✨ Perfect For:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFine, short and long lashes\u003c\/li\u003e\n\u003cli\u003eNatural and dramatic volume and coverage \u003c\/li\u003e\n\u003cli\u003eEveryday makeup, full glam and brides\u003c\/li\u003e\n\u003cli\u003eAnyone looking for an alternative to lash extensions\u003c\/li\u003e\n\u003cli\u003eAnyone looking for water-resistant mascara with long performance\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong\u003e✨ How to Use:\u003c\/strong\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eStart at the root of clean, dry lashes.\u003c\/li\u003e\n\u003cli\u003eUse the long, arched side of the wand to lift, stretch and coat the lashes from root to tip.\u003c\/li\u003e\n\u003cli\u003eTurn the wand over and use the short bristle side to coat shorter or harder-to-reach lashes.\u003c\/li\u003e\n\u003cli\u003eAllow the first layer to set before adding additional coats for increased volume and intensity.\u003c\/li\u003e\n\u003cli\u003eRemove thoroughly at the end of the day with an appropriate eye makeup remover.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cstrong\u003e✨ How to Remove:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eSoak a cotton pad with our \u003cstrong\u003e\u003ca href=\"\/products\/p-louise-swipe-right-away-micellar-water\"\u003eJust A Swipe Micellar Water\u003c\/a\u003e\u003c\/strong\u003e or a \u003cstrong\u003e\u003ca href=\"\/products\/double-check-double-layer-cleanser\"\u003edual-phase oil cleanser\u003c\/a\u003e\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003ePress and hold the cotton pad against the lashes for 20-30 seconds to help break down the film formers.\u003c\/li\u003e\n\u003cli\u003eSwipe the cotton pad down and away from your eye through the tip of the lashes to gently remove the product. Do not rub back and forth as this can damage your lashes.\u003c\/li\u003e\n\u003cli\u003eFold the cotton pad or use a soaked cotton bud to remove any remaining product from the lashes or lash line.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"P. Louise Cosmetics","offers":[{"title":"Black","offer_id":42069108523217,"sku":"PLTPMB","price":15.0,"currency_code":"GBP","in_stock":true},{"title":"Soft Brown","offer_id":42069108555985,"sku":"PLTPMSB","price":15.0,"currency_code":"GBP","in_stock":true},{"title":"Rich Brown","offer_id":42069110522065,"sku":"PLTPMRB","price":15.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0571\/4280\/4689\/files\/P.Louise-Tearproof-Mascara.jpg?v=1765878386"},{"product_id":"p-louise-tiny-tears-mascara","title":"Tiny Tears Sensitive Mascara 10g","description":"\u003cp\u003eIntroducing Tiny Tears Mascara, a gentle take on our bestselling, Tearproof Mascara. This kind-to-eyes mascara has been formulated with non-irritating, mild ingredients and is dermatologically tested, free from harsh chemicals, parabens and sulfates making it not only suitable for our Mini Me’s but also anyone that struggles with products around the eye area or with sensitivity.\u003c\/p\u003e\n\u003cp\u003eIts custom wand length makes it perfect for smaller eyes and getting in those harder to reach areas and separating those little lashes without making messy mistakes. A new formula for P.Louise, our Tiny Tears Mascara is easier to remove for our younger audience to wash away gently with warm water.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e✨ Contains plant based ingredients and nourishing waxes for a non irritating formula that works on all ages and skin types.\u003c\/p\u003e\n\u003cp\u003e✨ A custom 3\/4 length wand for easier application to smaller eyes, harder to reach lashes and for little hands to handle with ease! \u003c\/p\u003e\n\u003cp\u003e✨ Extra short bristles to avoid any accidents and to stay away from the eye itself, only grabbing the lashes and lifting them up from the root.\u003c\/p\u003e\n\u003cp\u003e✨ Washes off effortlessly with warm water ensuring a tear-free removal process.\u003c\/p\u003e\n\u003cp\u003e✨ Non-clumping, flake-free finish.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections For Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eBegin by lightly coating the lashes from root to tip for a naturally lengthened look.\u003cbr\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFor a more dramatic effect, start to layer up your application for a longer, fuller appearance to your lashes.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"P. Louise Cosmetics","offers":[{"title":"Default Title","offer_id":53438096638327,"sku":"PLTTM","price":15.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0571\/4280\/4689\/files\/Tiny-Tears-Model-2_1.jpg?v=1762966020"},{"product_id":"p-louise-mini-keychain-mascara","title":"Mini Keychain Tearproof Performance Mascara 3g","description":"\u003cdiv\u003e👀 \u003cb\u003eFlake-free, smudge-proof lashes—24\/7.\u003c\/b\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cb\u003e\u003c\/b\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003eThe Mini Keychain Tearproof Performance Mascara is designed to lengthen, lift, and define your lashes with its gel-emulsion formula. Now in a mini tube with a gold keychain, this mascara is travel-friendly and tear-resistant—so your lashes stay flawless all day.\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e🔑 \u003cb\u003eWhy You’ll Love It:\u003c\/b\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cbr\u003e✔ Long-lasting, smudge-proof \u0026amp; ultra black.\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cbr\u003e✔ Dual-sided wand for precision \u0026amp; volume.\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cbr\u003e✔ Mini keychain for easy carrying.\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"P. Louise Cosmetics","offers":[{"title":"Default Title","offer_id":54827980161399,"sku":"PLKEYM","price":11.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0571\/4280\/4689\/files\/P.Louise-P.Louise-Keychain-Tearproof-Mascara_79023627-15ff-430d-98a0-77a229b3e46e.png?v=1763026029"},{"product_id":"the-hot-spot-beauty-box","title":"The Hot Spot Beauty Box","description":"\u003cp\u003eYour beauty bag just got HOTTER. 🔥 The ultimate P.Louise edit packed with pout-perfecting, cheek-sculpting, lash-lifting and all-over glow essentials — PLUS the Hot Spot bag.\u003c\/p\u003e\n\u003cp\u003e💋 WHAT'S INCLUDED:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eP.Louise Tinted Protect Your Pout – Untamed Sugar\u003c\/li\u003e\n\u003cli\u003eP.Louise The Cheek Of It Liquid Blush – Naughty Nectarine\u003c\/li\u003e\n\u003cli\u003eP.Louise The Cheek Of It Liquid Blush – Sweet Sundae\u003c\/li\u003e\n\u003cli\u003eP.Louise Handle The Heat Mascara – Black\u003c\/li\u003e\n\u003cli\u003eP.Louise The Finishing Touch All Over Body Glow – Untamed Sugar\u003c\/li\u003e\n\u003cli\u003eP.Louise The Hot Spot Bag\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWHY YOU NEED IT:\u003c\/p\u003e\n\u003cp\u003eConsider this your head-to-toe glow-up in one hot little bundle. From juicy lips and flushed cheeks to lifted lashes and a lit-from-within body glow, this edit has EVERYTHING you need to turn up the heat.\u003c\/p\u003e\n\u003cp\u003eThe Hot Spot is officially OPEN. \u003c\/p\u003e\n\u003cp\u003eKEY BENEFITS:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eTinted Protect Your Pout:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Conditioning lip care with a sheer tint to keep your pout feeling soft, smooth and hydrated.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eThe Cheek Of It – Naughty Nectarine:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Buildable liquid colour for a fresh, juicy flush with a seamless, blendable finish.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eThe Cheek Of It – Sweet Sundae:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Creamy, blendable liquid blush that melts effortlessly into the skin for a soft, diffused flush.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eHandle The Heat Mascara – Black:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Defines, lengthens and amps up your lashes for bold, statement-making eyes.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eThe Finishing Touch All Over Body Glow:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Adds instant radiance for a glossy, lit-from-within body glow.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eThe Hot Spot Bag:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Your perfect grab-and-go beauty bag for keeping all your P.Louise essentials together.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eIf you order other items along side your bundle in the same order, all products will be sent in ONE shipping box.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"P. Louise Cosmetics","offers":[{"title":"Default Title","offer_id":57485504479607,"sku":"PLTHSBB","price":45.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0571\/4280\/4689\/files\/CeCBudgetBoxWShopify.jpg?v=1790152883"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0571\/4280\/4689\/collections\/PLOUISE-CRY-BABY-MASCARA.jpg?v=1753687347","url":"https:\/\/cn.plouise.co.uk\/collections\/mascara.oembed","provider":"P. Louise Cosmetics","version":"1.0","type":"link"}